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ChannelBuzz.ca, by Robert Dutt: Reseller community members and sponsors say attention to smaller customers brought them into the fold
There's no doubt what is going to define the newly-launched Varnex Canada community from SYNNEX Canada. Group members, the distributor and vendor sponsors alike say the group's focus on small-business customers will be its differentiator.
Finding differentiation from VentureTech Network and TechSelect, communities supported and fostered by rival distributors Ingram Micro and Tech Data is especially important for SYNNEX's community due to its status as the new kid on the block. To avoid being…

Varnex exclusive offers designed to ignite sales and grow our members business.
Varnex 2011 Sales Kick-Off: January to March 31
View vendor exclusives via attachment below or CLICK HERE.
We understand you face demanding customers and end-less to-do lists. That's why we have worked hard with our Varnex Canada vendors to provide you with the following exclusive offers that will ensure you stay competitive and grow your business.
NOTE: Varnex vendor promotions are exclusive of other promotions offered via Varnex Canada. Each vendor promotion carries their own terms and…

Welcome note from the Varnex Canada Management Team:
Bob Steger Michael Gazdic Keith Jalbert
Senior VP VP VP
Marketing NA Marketing Commercial Sales
Welcome to your Varnex Canada community website. This site is intended to be a communication hub for our Varnex resellers, vendors and third party service providers to learn, share experiences and discuss best practices.
Drafting on over three years of success in the…

CDN | itbusiness.ca, by Paolo Del Nibletto: Canadian Varnex members should know that this group is not driven by larger resellers or vendors
Las Vegas -SYNNEX has opened up its Varnex channel community group to Canadian resellers.
Bob Stegner, the founder of Varnex, and the Senior Vice-President of Marketing for SYNNEX wants to focus Varnex more on the SMB reseller and enable them to partner and share best practices.

ChannelBuzz.ca, by Robert Dutt: Marketing SVP Bob Stegner on the distributor’s goals in launching the program in Canada
LAS VEGAS - After nearly a year of stealth mode buildup, the Canadian chapter of SYNNEX's Varnex community went very public Monday at the distributor's Varnex Fall Conference at The Venetian.
Sixteen inaugural members were on hand for the kickoff of the Varnex conference here, along with eight Varnex Canada sponsors.
ChannelBuzz.ca sat down with Bob Stegner, senior vice president of marketing for North America at SYNNEX and one of the architects of the Varnex program, to discuss the group's…

CDN | itbusiness.ca, by Paolo Del Nibletto - Distribution buying group takes a different approach to attracting partners
LAS VEGAS - Bob Stegner, the lead executive of VentureTech and now Varnex, told CDN that you can't catch lighting in a bottle twice. But the senior vice-president of marketing for SYNNEX never intended to replicate VTN with Varnex when he launched the distribution buying group in 2008.
Instead, Stegner wanted to do something different with Varnex, and focus more on the SMB reseller and enable them to partner and share best practices than create another VTN.
"There are plenty of enough good…
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