What is Varnex Canada?

SYNNEX' Signature SMB-focused community of resellers, vendors and peripheral business service providers.

Why should you partner with Varnex Canada?

Varnex Canada is a community whereby SMB-focused members will achieve a sustained level of business results that outpace industry growth and profit averages, through active participation.

How will Varnex Canada help members realize their Success?

The mandate of Varnex Canada is to ensure members realize revenue growth and margin optimization by providing an integrated marketing and business development plan that services the three core requirements of our members:

1. Education

Enable members to keep abreast of changing SMB market dynamics, determine which customer segments to target, and most importantly how to position their solutions and services to price and value-conscious SMB customers. Marketing and Sales Leadership training to be delivered by Dr. Kenneth Wong (Queen's School of Business) and Dr. John Monoky (University of Michigan).

2. Business Development

Drive member revenue growth and margin optimization strategies by providing them with pertinent sales enablement tools, support and programs.

3.  Communication

Empower members to increase awareness, establish brand differentiation, generate leads, and disseminate their thought leadership by providing them with MARCOM vehicles that engages various SMB IT Channel stakeholders from vendors to end-users. National (Globe & Mail; National Post) and regional (Chronicle Herald, The Telegram, Toronto Star, etc) media coverage in addition to trade media coverage via CDN, CRN, etc.